Posted by & filed under Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: Look back at 100 years of IBM’s history and innovative breakthroughs.

Source: – video report

Date: 06/15/2011


Questions for discussion:

  • How has IBM managed to remain successful for the last 100 years?
  • How would you define IBM’s business model?
  • What sorts of products could you see IBM developing  in the future?

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