Description: Ubisoft, the maker of ‘Just Dance,’ ‘Assassin’s Creed,’ and other hit games, is taking advantage of being the only large publisher in France, which allows it to recruit top talent.
Source: CNNMoney.com – video report
Date: 06/24/2011
Link: http://money.cnn.com/video/technology/2011/06/24/t_ubisoft_video_games.cnnmoney/
Questions for discussion:
- How does globalization help a business like Ubisoft?
- How are employees managed at this firm?
- Are there limits to the growth of the company?
- How can the firm grow through the use of the Internet?
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