Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Ubisoft, the maker of ‘Just Dance,’ ‘Assassin’s Creed,’ and other hit games, is taking advantage of being the only large publisher in France, which allows it to recruit top talent.

Source: – video report

Date: 06/24/2011


Questions for discussion:

  • How does globalization help a business like Ubisoft?
  • How are employees managed at this firm?
  • Are there limits to the growth of the company?
  • How can the firm grow through the use of the Internet?

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