Posted by & filed under Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Paragon Honda of Queens, N.Y. shows us how it builds its used car inventory by buying customers’ cars when they get them serviced.

Source: CNNMoney.com – video report

Date: 06/24/2011

Link: http://money.cnn.com/video/smallbusiness/2011/06/24/sbiz_used_car_honda.cnnmoney/

Questions for discussion:

  • Explain the business model used by this firm.
  • Why is it so successful?
  • Why is this business doing well in the current economy?
  • How is the management thinking different from other used cars dealerships?

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