Description: Jet-lagged but determined, Salomon Salcedo thought nothing of trekking to this small hilltop town in the Marches region on a muggy June afternoon to satisfy a lifelong desire: buy a made-in-Castelfidardo accordion.
Source: NYTimes.com
Date: 07/01/2011
Link: http://www.nytimes.com/2011/07/02/business/global/02accordions.html?ref=business
Questions for discussion:
- How has this company managed to succeed?
- Are there lessons to be shared with other businesses facing similar threats?
- What other advice would you offer the company management?
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