Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description:  Jet-lagged but determined, Salomon Salcedo thought nothing of trekking to this small hilltop town in the Marches region on a muggy June afternoon to satisfy a lifelong desire: buy a made-in-Castelfidardo accordion.


Date: 07/01/2011


Questions for discussion:

  • How has this company managed to succeed?
  • Are there lessons to be shared with other businesses facing similar threats?
  • What other advice would you offer the company management?

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