Description:Ã‚Â Jet-lagged but determined, Salomon Salcedo thought nothing of trekking to this small hilltop town in the Marches region on a muggy June afternoon to satisfy a lifelong desire: buy a made-in-Castelfidardo accordion.
Questions for discussion:
- How has this company managed to succeed?
- Are there lessons to be shared with other businesses facing similar threats?
- What other advice would you offer the company management?