BlackBerry maker’s struggles

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description: Shares of BlackBerry-maker Research in Motion are down 50% from the start of the year, largely due to disappointing smartphone and tablet sales.

Source: CNNMoney.com – video report

Date: 07/01/2011

Questions for discussion:

  • Summarize the reasons for the demise of company’s share value.
  • Given that the product sells well outside of North America, what would you recommend that management do in the short run?
  • What should management do in the long run in order to compete in the North American market?

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