Description: Shares of BlackBerry-maker Research in Motion are down 50% from the start of the year, largely due to disappointing smartphone and tablet sales.
Source: CNNMoney.com Ã¢â‚¬â€œ video report
Questions for discussion:
- Summarize the reasons for the demise of companyÃ¢â‚¬â„¢s share value.
- Given that the product sells well outside of North America, what would you recommend that management do in the short run?
- What should management do in the long run in order to compete in the North American market?