Description: Stern pinball – the last pinball manufacturer in the world – has found its key to success is to make machines featuring popular brands and names.
Source: CNNMoney.com – video report
Date: 07/01/2011
Link: http://money.cnn.com/video/technology/2011/06/30/t-tt-stern-pinball.cnnmoney/
Questions for discussion:
- Why is there only one remaining producer of this device?
- What does this say about the industry?
- Could another company compete with this firm?
- What would they need to do in order to succeed?
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