Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description:  Stern pinball – the last pinball manufacturer in the world – has found its key to success is to make machines featuring popular brands and names.

Source: CNNMoney.com – video report

Date: 07/01/2011

Link: http://money.cnn.com/video/technology/2011/06/30/t-tt-stern-pinball.cnnmoney/

Questions for discussion:

  • Why is there only one remaining producer of this device?
  • What does this say about the industry?
  • Could another company compete with this firm?
  • What would they need to do in order to succeed?

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