Description:Ã‚Â Stern pinball – the last pinball manufacturer in the world – has found its key to success is to make machines featuring popular brands and names.
Source: CNNMoney.com Ã¢â‚¬â€œ video report
Questions for discussion:
- Why is there only one remaining producer of this device?
- What does this say about the industry?
- Could another company compete with this firm?
- What would they need to do in order to succeed?