Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description: Sure, video chat on Facebook is important, but what will really let us know the future has arrived are the flying cars. I’m totally serious. And it’s about to happen. Massachusetts startup Terrafugia is cleaning the final hurdles to getting its $250,000 flying car in the skies — and on the roads.

Source: BNET.com
 
Date: 07/07/2011

Link:  http://www.bnet.com/blog/auto-industry/terrafugia-triumph-at-long-last-here-come-the-flying-cars/1047?tag=fd-featureRoto;fd-featureRoto2

Questions for discussion: 

  • Summarize the key selling points for this concept and specific product.
  • Do you think this product will sell well?
  • Who are the target customers? 

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