Posted by & filed under Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Meet one ‘food truck without wheels’ in East Atlanta, Ga., that is a unique twist on the familiar American hot dog stand: this one only sells chicken sausage.

Source: – video report

Date: 07/08/2011


Questions for discussion:

  • Summarize the reasons for the success of this business.
  • What other start-ups might work just as well if they employed the same thinking as this firm?

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