Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description: Bloomberg’s Sheila Dharmarajan talks about Spotify, the European online music service that’s making its U.S. deb
Source: Businessweek.com – video report

Date: 07/15/2011

Link: http://www.businessweek.com/video/#video=5tOGluMjqsysbBlqRcbDNE333bgX4I4a

Questions for discussion:

  • How is Spotify different from Pandora?
  • Do they appeal to the same target audience?
  • Do you think the business model can be successful and allow for free-access to music on demand?

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