Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description: With only a few endorsement deals left, a recent divorce settlement, a hefty house mortgage, and even a pay cut from Nike, Tiger Woods’ lifestyle is looking a lot less glamorous.

Date: 07/015/2011


Questions for discussion:

  • How does Tiger Woods generate revenue? 
  • Is the title of this article misleading, given the numbers presented?
  • How could Tiger Woods improve revenue generation (besides winning more tournaments)?
  • Do you think he can make a comeback?

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