Description:Ã‚Â Ã‚Â HollywoodÃ¢â‚¬â„¢s formula for freshening up old cartoon characters like Alvin and the Chipmunks and the Smurfs goes something like this: Reformulate them in 3-D, give them a skateboard and sunglasses, add some dance moves and inundate children and their nostalgic parents with advertising.
Questions for discussion:Ã‚Â
- Describe the business model for rejuvenating brands like Pooh.
- Why has this brand endured for so many years?
- How else can revenue be generated from this brand?
- Can you think of other brands that have been forgotten?