Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description:   Hollywood’s formula for freshening up old cartoon characters like Alvin and the Chipmunks and the Smurfs goes something like this: Reformulate them in 3-D, give them a skateboard and sunglasses, add some dance moves and inundate children and their nostalgic parents with advertising.

Source: NYTimes.com

Date: 07/14/2011

Link: http://www.nytimes.com/2011/07/15/business/media/disney-returns-to-the-original-winnie-the-pooh.html?ref=business

Questions for discussion: 

  • Describe the business model for rejuvenating brands like Pooh.
  • Why has this brand endured for so many years?
  • How else can revenue be generated from this brand?
  • Can you think of other brands that have been forgotten?

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