Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description:  Brick and mortar retail stores will have trouble keeping up with the likes of Apple, Amazon and Netflix.

Source: CNNMoney.com – video report

Date: 07/21/2011

Link:   http://money.cnn.com/video/news/2011/07/21/n_bz_borders_retail.cnnmoney/

 Questions for discussion:  

  • Summarize the reasons for the demise of Borders.
  • Do you agree that other businesses with similar business models facing changing customer behaviors are equally at risk?
  • What would you advise these businesses to do in order to survive?

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