Description: Joe Kennedy, chief executive officer of Pandora Media Inc., talks about outlook for the company’s growth and advertising sales. Kennedy also discusses Pandora’s social-media strategy, initial public offering and competition in the digital music industry. He speaks with Emily Chang on Bloomberg Television’s “Bloomberg West.” (Source: Bloomberg)
Ã‚Â Source: Businessweek.com Ã¢â‚¬â€œ video report
Ã‚Â Questions for discussion:
- Describe the business model of this firm.
- How is it different from other media distribution companies?
- How important do you think the social media dimension is to the success of this and other media companies?