Description: Joe Kennedy, chief executive officer of Pandora Media Inc., talks about outlook for the company’s growth and advertising sales. Kennedy also discusses Pandora’s social-media strategy, initial public offering and competition in the digital music industry. He speaks with Emily Chang on Bloomberg Television’s “Bloomberg West.” (Source: Bloomberg)
 Source: Businessweek.com – video report
Date: 07/21/2011
Link:  http://bloom.bg/p3ZxnG#ooid=1zeDVvMjphxD_O-TYVo6J-OaGaUERUTb
 Questions for discussion:
- Describe the business model of this firm.
- How is it different from other media distribution companies?
- How important do you think the social media dimension is to the success of this and other media companies?
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