Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description: Joe Kennedy, chief executive officer of Pandora Media Inc., talks about outlook for the company’s growth and advertising sales. Kennedy also discusses Pandora’s social-media strategy, initial public offering and competition in the digital music industry. He speaks with Emily Chang on Bloomberg Television’s “Bloomberg West.” (Source: Bloomberg)

 Source: – video report

Date: 07/21/2011


 Questions for discussion:

  • Describe the business model of this firm.
  • How is it different from other media distribution companies?
  • How important do you think the social media dimension is to the success of this and other media companies?

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