Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description: Daniel Ek, the CEO of the online music service Spotify, has ambitious plans for penetrating the U.S. market. Profitability, for now, isn’t a concern.

Date: 07/21/2011


Questions for discussion:

  • Describe the key differences between the Spotify and Pandora business model.
  • Which company do you think the market will subscribe to more – Pandora or Spotify?
  • Would you be an investor in Pandora or Spotify?

Leave a Reply

Your email address will not be published.