Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description: AutoNation CEO Mike Jackson explains how the car industry is on the road to recovery despite an overall decline in new car sales. 

Source: CNNMoney.com – video report

Date: 07/27/2011

Link:   http://money.cnn.com/video/news/2011/07/27/n_ceo_autonation_cars.cnnmoney/

Questions for discussion: 

  • Summarize the current state of the automobile business.
  • Why are sales improving?
  • Why is the industry so important for the general improvement of the economy?

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