Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: The three-year-old online marketplace is selling more java from independent roasters by appealing to opinionated drinkers

Source: Businessweek.com

Date: 08/04/2011

Link:  http://www.businessweek.com/magazine/roastecom-a-website-for-coffee-cognoscenti-08042011.html

Questions for discussion:

  • Summarize the key points made in the report.
  • What other marketing ideas would you recommend to these businesses?

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