Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description:  SOMETHING weird is happening inside a Pret A Manger sandwich shop on Broadway in Midtown Manhattan.

Source: NYTimes.com

Date: 08/06/2011

Link: http://www.nytimes.com/2011/08/07/business/pret-a-manger-with-new-fast-food-ideas-gains-a-foothold-in-united-states.html?ref=business

Questions for discussion:

  • How is the management of this business different from most other`s in this industry?
  • Do you think their approach will allow the company to succeed?

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