Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description:   Around the world, people use their cellphones to pay for groceries and other retail goods, but the technology has been slow to take hold in the U.S. Google and Visa are among the companies aiming to change that, MarketWatch’s Georgia Wells reports.

Source: Moneywatch.com – video report

Date: 08/02/2011

Link:
http://www.marketwatch.com/video/asset/your-smartphone-may-soon-be-your-wallet/2D4AB7BB-2075-41B3-B303-FBDF27502A9B

Questions for discussion:

  • Why do you think the rate of adoption of this technology is slower in the US than elsewhere in the world?
  • How can the adoption rate be accelerated?

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