Behind Five Guys’ Beloved Burgers

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Carnivores keep coming back for the authentic vibe as much as the beef, but maintaining it throughout the franchise is no simple task

Source: Businessweek.com

Date: 08/12/2011

Link:  http://www.businessweek.com/magazine/behind-five-guys-beloved-burgers-08112011.html

Questions for discussion:

  • Summarize the key reasons for the success of the business.
  • How might franchising affect growth of the company?
  • How can they maintain control of the business as new outlets open?

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