Description: CORPORATE social responsibility efforts have always struck me as the modern equivalent of John D. Rockefeller handing out dimes to the common folk. They may be well-intentioned, but they often seem like small gestures at the margins of what companies are really trying to do: make money.
Source: NYTimes.com
Date: 08/13/2011
Questions for discussion:
- Summarize the “shared-value†approach toward social responsibility as presented in this report.
- What do you think of the concept?
- Do you think it can succeed?
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