Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description:  CORPORATE social responsibility efforts have always struck me as the modern equivalent of John D. Rockefeller handing out dimes to the common folk. They may be well-intentioned, but they often seem like small gestures at the margins of what companies are really trying to do: make money.

Source: NYTimes.com

Date: 08/13/2011

Link: http://www.nytimes.com/2011/08/14/business/shared-value-gains-in-corporate-responsibility-efforts.html?ref=business

Questions for discussion:

  • Summarize the “shared-value” approach toward social responsibility as presented in this report.
  • What do you think of the concept?
  • Do you think it can succeed?

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