Description:  Gluten-free is no longer a niche market. Conglomerates like General Mills and Kellogg’s see profits where there’s no gluten.

Source:  Fortune.com

Date: 08/19/2011

Link:  http://features.blogs.fortune.cnn.com/2011/08/19/food-giants-mine-the-gluten-free-gold-rush/

Questions for discussion:

• Explain the move by food giants to produce gluten-free products.
• Do you think the “gluten-free” label can be marketed successfully the same way “organic” and “natural” food labels have in the past?