Description:Ã‚Â Gluten-free is no longer a niche market. Conglomerates like General Mills and Kellogg’s see profits where there’s no gluten.
Questions for discussion:
- Explain the move by food giants to produce gluten-free products.
- Do you think the Ã¢â‚¬Å“gluten-freeÃ¢â‚¬Â label can be marketed successfully the same way Ã¢â‚¬Å“organicÃ¢â‚¬Â and Ã¢â‚¬Å“naturalÃ¢â‚¬Â food labels have in the past?