Description:Ã‚Â While many people are tightening their budgets, shoppers lusting after that “it” bag, a first-class airline seat or a pricey car may now find those luxuries are more affordable than before. Kelli Grant has details on The News Hub.
Source: Moneywatch.com Ã¢â‚¬â€œ video report
Questions for discussion:
- Do you think this strategy is sensible?
- Why are the luxury brand marketers reluctant to use the word Ã¢â‚¬Å“discountÃ¢â‚¬Â?
- Do you think these new customers might one day become part of the main target market for these brands?