Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description:  While many people are tightening their budgets, shoppers lusting after that “it” bag, a first-class airline seat or a pricey car may now find those luxuries are more affordable than before. Kelli Grant has details on The News Hub.

Source: Moneywatch.com – video report

Date: 08/19/2011

Link:  http://www.marketwatch.com/video/asset/luxury-now-within-reach-2011-08-19/E5DE35A1-4CCE-410A-9711-008AE3E5D836#!E5DE35A1-4CCE-410A-9711-008AE3E5D836

Questions for discussion:

  • Do you think this strategy is sensible?
  • Why are the luxury brand marketers reluctant to use the word “discount”?
  • Do you think these new customers might one day become part of the main target market for these brands?

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