Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description:  CNN’s Felicia Taylor visits a Magnolia Bakery in Manhattan and speaks with owner Steve Abrams about the boom in applications for franchises around the world.

Source: – video report

Date: 07/19/2011


Questions for discussion:

  • Why has Magnolia been a successful global company?
  • Why is franchising a good approach for growing the company world-wide?
  • What risks are associated with franchising the brand?

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