Description:Ã‚Â CNN’s Felicia Taylor visits a Magnolia Bakery in Manhattan and speaks with owner Steve Abrams about the boom in applications for franchises around the world.
Source: CNNMoney.com Ã¢â‚¬â€œ video report
Questions for discussion:
- Why has Magnolia been a successful global company?
- Why is franchising a good approach for growing the company world-wide?
- What risks are associated with franchising the brand?