No housing slump for Toll Bros.

Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description:  A 54% jump in quarterly profits buoyed shares of the luxury home builder despite a beleaguered housing market.

Source: CNNMoney.com – video report

Date: 08/24/2011

Link:  http://money.cnn.com/video/markets/2011/08/24/mkts_midday_toll.cnnmoney/

Questions for discussion:

  • Explain the reasons why some analysts might suggest that the financial improvements in this firm are “good news” for the economy as a whole.
  • How important are mortgage interest rates for this company and to its customers?

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