Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description: Midpriced chains are getting facelifts and tweaking menus to lure younger diners

Source: Businessweek.com

Date: 08/25/2011

Link:  http://www.businessweek.com/magazine/the-great-casualdining-upheaval-08252011.html

Questions for discussion:

  • Summarize how restaurants are changing their existing strategies.
  • How do you think this target market of customers will respond to the effort?

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