Description: Midpriced chains are getting facelifts and tweaking menus to lure younger diners
Source: Businessweek.com
Date: 08/25/2011
Link: http://www.businessweek.com/magazine/the-great-casualdining-upheaval-08252011.html
Questions for discussion:
- Summarize how restaurants are changing their existing strategies.
- How do you think this target market of customers will respond to the effort?
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