Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description:  Google says companies are increasingly using local search data to extract more bang for their online marketing buck.


Date: 08/26/2011


Questions for discussion:

  • What do you think of this marketing information?
  • Do you think this information provides real advantage to marketers or consumers?
  • What other applications might also prove to be useful in the marketplace?

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