Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description:  The H-P TouchPad is dead; long live the TouchPad. Due to unexpected, almost cult-like demand for cheap TouchPads after H-P decided to kill its iPad rival, the company has decided to revive the tablet for a limited time. Ian Sherr and Ina Fried discuss on digits.

Source: – video report

Date: 08/31/2011


Questions for discussion:

  • Explain the reasons given for H-P’s decision to continue production of the TouchPad?
  • Why do you think the company management changed their minds?
  • Do you think this product can succeed?

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