Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description:  Author Bill Poundstone sheds light on the psychology of pricing in the retail world.

Source: – video report

Date: 09/07/2011


Questions for discussion:

  • Are there any ethical issues in this report?
  • Do you believe this strategy works?
  • Give one example where, as a customer, you have noticed this strategy at work.
  • How did you respond?

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