$2K deal? That’s what you think

Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description:  Author Bill Poundstone sheds light on the psychology of pricing in the retail world.

Source: CNNMoney.com – video report

Date: 09/07/2011

Link:  http://money.cnn.com/video/pf/2011/09/01/pf_hd_retail_anchors.cnnmoney/

Questions for discussion:

  • Are there any ethical issues in this report?
  • Do you believe this strategy works?
  • Give one example where, as a customer, you have noticed this strategy at work.
  • How did you respond?

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