Description:Ã‚Â Author Bill Poundstone sheds light on the psychology of pricing in the retail world.
Source: CNNMoney.com Ã¢â‚¬â€œ video report
Questions for discussion:
- Are there any ethical issues in this report?
- Do you believe this strategy works?
- Give one example where, as a customer, you have noticed this strategy at work.
- How did you respond?