Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description: Subscriber forecast is cut; ‘value proposition is getting worse’

Source: Marketwatch.com

Date: 09/15/2011

Link:   http://www.marketwatch.com/story/netflix-momentum-story-stalls-analysts-say-2011-09-15?siteid=nwtwk

Questions for discussion:

  • Why has the firm’s stock value fallen so dramatically?
  • Summarize the firm’s financial situation.
  • Do you think the firm represents a good investment prospect today?

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