Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 4: Marketing Management.

Description:  You’ll have to wait a little longer for a cup of James Freeman’s caffeine from Olympus, but it’s so worth it.


Date: 09/23/2011


Questions for discussion:

  • Summarize the business described in this report.
  • How is the business different from others in the same trade?
  • Who are the target customers for this business?
  • Do you think it is a fad or can develop longer-term?

Leave a Reply