Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 4: Marketing Management.

Description:  You’ll have to wait a little longer for a cup of James Freeman’s caffeine from Olympus, but it’s so worth it.

Source: Fortune.com

Date: 09/23/2011

Link:  http://features.blogs.fortune.cnn.com/2011/09/23/blue-bottle-coffee-james-freeman/?iid=SF_F_River

Questions for discussion:

  • Summarize the business described in this report.
  • How is the business different from others in the same trade?
  • Who are the target customers for this business?
  • Do you think it is a fad or can develop longer-term?

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