Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description:  The firing of CEO Leo Apotheker is just the latest in a 10 year series of strategic and ethical stumbles for the tech giant.

Source: CNNMoney.com – video report

Date: 09/22/2011

Link:  http://money.cnn.com/video/technology/2011/09/22/t_hp_apotheker_mistakes.cnnmoney/

Questions for discussion:

  • Summarize the failings of HP’s management?
  • Which do you think was the most damaging to the overall management of the firm?
  • What would you advise the firm to do at this time?

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