Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description:  Amazon’s new Kindle Fire, which will offer magazine content and streaming videos, takes aim at Apple’s tablet dominance. How does the Kindle Fire stack up against the iPad 2? Should Apple be worried? Stu Woo and Dan Gallagher join digits.

Source: – video report

Date: 09/29/2011


Questions for discussion:

  • Do you think the Fire can win a place among the competition?
  • How significant do you think the price is for consumers?
  • How can Amazon generate additional revenue from the sales of the Fire?

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