Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 4: Marketing Management.

Description: As the Disney-owned network pays more for sports content, cable bills may rise

Source: Businessweek.com

Date: 09/29/2011

Link:   http://www.businessweek.com/magazine/cables-espn-dilemma-wildly-popularbut-costly-09292011.html

Questions for discussion:

  • Summarize the problems described in the article.
  • What are the possible solutions?

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