Description: When Mohammed Al-Haj, a 27-year-old marketing executive in Abu Dhabi, hinted to his girlfriend that he wanted a new cell phone for his birthday, he wasn’t after the latest Apple Inc. (AAPL) or Android device. He wanted a Nokia.
Source: Bloomberg.com
Date: 09/29/2011
Questions for discussion:
- Explain the customer’s behavior in this report?
- Is there any product that could not have a “luxury†focus at the high end of the market?
- What signal does this report send to other cell phone manufacturers and luxury goods producers?
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