Description:Ã‚Â When Mohammed Al-Haj, a 27-year-old marketing executive in Abu Dhabi, hinted to his girlfriend that he wanted a new cell phone for his birthday, he wasnÃ¢â‚¬â„¢t after the latest Apple Inc. (AAPL) or Android device. He wanted a Nokia.
Questions for discussion:
- Explain the customerÃ¢â‚¬â„¢s behavior in this report?
- Is there any product that could not have a Ã¢â‚¬Å“luxuryÃ¢â‚¬Â focus at the high end of the market?
- What signal does this report send to other cell phone manufacturers and luxury goods producers?