Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information, Part 6 Managing Financial Resources.

Description:   Former Apple CEO John Sculley reflects on how Steve Jobs recruited him to run the tech company and why its board ultimately fired Jobs in 1985.

Source: – video report

Date: 10/06/2011


Questions for discussion:

  • According to John Sculley, what sort of businessman and entrepreneur was Steve Jobs?
  • Do you think Steve Jobs was unfairly treated by the board of directors?
  • What does this report tell you about the influences of financial considerations in the running of a company?

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