Yearning for Penney

Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description: Commentary: How to make a buck on downward mobility

Source: Marketwatch.com

Date: 10/06/2011

Link:   http://www.marketwatch.com/story/yearning-for-penney-2011-10-06

Questions for discussion:

  • Do you agree with the assessment presented in the report?
  • Which strategy would you advise management to pursue?

 

 

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