Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description: Stock up 30% for the year as company builds up mobile business

Source: Marketwatch.com

Date: 10/14/2011

Link:   http://www.marketwatch.com/story/apple-hits-record-high-as-iphone-4s-launches-2011-10-14

Questions for discussion:

  • Explain the reasons for consumer reaction and sales of the latest model?
  • Do you think this sales rate is likely to fade quickly?

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