Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description:  The University of California Medical Center in San Francisco spends more than $3 million a year on translation services for thousands of patients who don’t speak English. Since 2009, the demand for foreign language interpreters from the center’s medical personnel has risen by a third, for languages ranging from Farsi to Mongolian.


Date: 10/14/2011


Questions for discussion:

  • Describe the business model of the firm.
  • Do you think growth will continue as it has so far?
  • What other sources of revenue can the firm develop?
  • Would you invest in this firm?

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