Description: Startup Rent the Runway is a company born out of the recession where you can rent high-end designer fashion for a fraction of retail prices.
Source: CNNMoney.com – video report
Date: 10/14/2011
Link:  http://money.cnn.com/video/news/2011/10/13/n_rent_the_runway.cnnmoney/
Questions for discussion:
- Explain the success of this firm?
- Who are the target customers?
- Do you think this business model will wane when the economy returns to “normal�
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