Description:Ã‚Â Startup Rent the Runway is a company born out of the recession where you can rent high-end designer fashion for a fraction of retail prices.
Source:Ã‚Â CNNMoney.com Ã¢â‚¬â€œ video report
Questions for discussion:
- Explain the success of this firm?
- Who are the target customers?
- Do you think this business model will wane when the economy returns to Ã¢â‚¬Å“normalÃ¢â‚¬Â?