Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description:  Startup Rent the Runway is a company born out of the recession where you can rent high-end designer fashion for a fraction of retail prices.

Source:  CNNMoney.com – video report

Date: 10/14/2011

Link:   http://money.cnn.com/video/news/2011/10/13/n_rent_the_runway.cnnmoney/

Questions for discussion:

  • Explain the success of this firm?
  • Who are the target customers?
  • Do you think this business model will wane when the economy returns to “normal”?

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