Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description:    California Closets and other furniture sellers have seen a spike in demand for Murphy beds, which fold down from the wall. As Elizabeth Holmes explains on Lunch Break, the design of these beds has evolved from awkward and obvious to sleek.

Source: Marketwatch.com – video report

Date: 10/21/2011

Link:  http://www.marketwatch.com/video/asset/a-comeback-for-the-much-maligned-murphy-bed/5C8AF728-40E7-4BD7-8CF8-18250F1FB2D0

Questions for discussion: 

  • Who are the target customers for Murphy beds?
  • Explain why the Murphy bed has made a come-back?
  • How important is the brand “California Closets” in the marketing of this bed?
  • How important is styling?

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