Description:   California Closets and other furniture sellers have seen a spike in demand for Murphy beds, which fold down from the wall. As Elizabeth Holmes explains on Lunch Break, the design of these beds has evolved from awkward and obvious to sleek.
Source: Marketwatch.com – video report
Date: 10/21/2011
Questions for discussion:ÂÂ
- Who are the target customers for Murphy beds?
- Explain why the Murphy bed has made a come-back?
- How important is the brand “California Closets†in the marketing of this bed?
- How important is styling?
Leave a Reply
You must be logged in to post a comment.