Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description:  The fans are shareholders. The CEO is a union leader and ex-player. The city is a dot on the map. The bizarre anomaly of the franchise that rules the NFL


Date: 10/20/2011


Questions for discussion:

  • Explain the strategic success of the team from a managerial, marketing, and financial point of view?

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