Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description:  The fans are shareholders. The CEO is a union leader and ex-player. The city is a dot on the map. The bizarre anomaly of the franchise that rules the NFL

Source: Businessweek.com

Date: 10/20/2011

Link:  http://www.businessweek.com/magazine/the-green-bay-packers-have-the-best-owners-in-football-10202011.html

Questions for discussion:

  • Explain the strategic success of the team from a managerial, marketing, and financial point of view?

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