Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description:    Before he passed away earlier this month, Apple co-founder Steve Jobs told biographer Walter Isaacson that he had finally conceived of a way to build the integrated television set the company has long been rumored to be working on.

Source: – video report

Date: 10/25/2011


Questions for discussion:

  • Do you think the subscription model described in the report is the way of the future?
  • Why would the current TV networks and stations be unwilling to co-operate with such a model of business?
  • How could Apple go around the networks and TV stations in order to supply on demand TV viewing?

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