Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description: Commentary: How much will you pay to regain personal time?

Source:  Marketwatch.com

Date: 11/04/2011

Link:   http://www.marketwatch.com/story/the-tv-business-model-is-doomed-2011-11-04

Questions for discussion:

  • Do you believe the current business model is doomed?
  • Do you believe there is a sizable segment of the market that would be willing to pay $1 per hour of commercial-free television?
  • Where do you see the industry headed in the next 10 years as technology changes the game?

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