Analysts like Demand Media. Its writers? Not so much

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 6 Managing Financial Resources.

Description:  The company turned in solid quarterly results that analysts cheered. But the site’s writers are telling a very different story.

Source:  Fortune.com

Date: 11/11/2011

Link:  http://tech.fortune.cnn.com/2011/11/11/demand-media-writers/?iid=SF_F_Lead

Questions for discussion:

  • Describe the business model for this firm.
  • How is production controlled?
  • Do you think Google’s actions were fair-minded?
  • What should the company do in the future in response to the current competitive environment?

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