Description:Ã‚Â Blue Nile CEO Mark Vadon discusses Black Friday sales for the online jeweler, and says the ‘healthiest part of the market is the very high-end.’
Source: CNNMoney.com Ã¢â‚¬â€œ video report com
Questions for discussion:
- Who is the target market for Blue Nile?
- How is online shopping for rings different than traditional retail buying?
- Do you think Ã¢â‚¬Å“mobileÃ¢â‚¬Â shopping is likely to grow for the company?
- How should the marketing strategies adapt to this segment of shoppers?