Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description:  Zynga and other social game developers search for the next FarmVille-scale hit

Source: Businessweek.com

Date: 11/23/2011

Link:  http://www.businessweek.com/magazine/in-some-virtual-worlds-the-thrill-is-gone-11232011.html

Questions for discussion:

  • What does this report say about the development of successful games and the customers that play them?

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