Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Instead of showing appreciation exclusively during the holidays, some businesses are building it into their day-to-day and reaping business benefits on account of it.

Source:  Fortune.com

Date: 11/23/2011

Link:   http://management.fortune.cnn.com/2011/11/23/why-gratitude-is-good-for-business-year-round/?iid=SF_F_River

Questions for discussion:

  • What are the management and marketing lessons learned from this article?

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