No lines at eBay’s pop-up shop

Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management, Part 5 Managing Technology and Information, Part 6 Managing Financial Resources.

Description:  The online giant has opened a holiday pop-up store in the U.K. where shoppers can purchase items with their phones and have it delivered to their homes.

Source: CNNMoney.com – video report

Date: 12/02/2011

Link:  http://money.cnn.com/video/technology/2011/12/02/t-ts-ebay-popup.cnnmoney/

Questions for discussion:

  • What are the advantages and disadvantages of this sort of retailing strategy?
  • Who are the target customers for this type of shopping?
  • Could it be successful at other times of the year or possibly continuously?
  • What are the financial implications for running this sort of retail business?

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