Description:Ã‚Â The online giant has opened a holiday pop-up store in the U.K. where shoppers can purchase items with their phones and have it delivered to their homes.
Source: CNNMoney.com Ã¢â‚¬â€œ video report
Questions for discussion:
- What are the advantages and disadvantages of this sort of retailing strategy?
- Who are the target customers for this type of shopping?
- Could it be successful at other times of the year or possibly continuously?
- What are the financial implications for running this sort of retail business?
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