Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description:  Hollywood studios increasingly are releasing movies overseas first

Source: Businessweek.com

Date: 12/01/2011

Link:  http://www.businessweek.com/magazine/tintin-opening-in-theaters-far-from-you-12012011.html

Questions for discussion:

  • Summarize the strategic thinking in Hollywood today.
  • Do you think it makes sense?
  • How else would you strategize in this global industry?

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