Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management, Part 5 Managing Technology and Information, Part 6 Managing Financial Resources.

Description:  Apple’s newest store overlooks the Grand Concourse of N.Y.’s Grand Central station and costs the company $800,000 a month in rent.

Source: CNNMoney.com – video report

Date: 12/09/2011

Link:  http://money.cnn.com/video/technology/2011/12/09/t-ts-apple-grand-central.cnnmoney/

Questions for discussion:

  • Summarize the costs to Apple related to opening at this location.
  • Do you think they make sense?

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